We were excited to see the new season range by Melbourne based fashion designer Alexi Freeman. His background in printmaking and sculpture is clearly reflected in his beautiful work and we are looking forward to seeing more from the label in the future.

We were fortunate enough to distract Alexi from his busy schedule and ask him a few questions recently.

What was the inspiration behind the current season?
For Spring Summer 2012/2013 I drew inspiration from palm fronds in Hawaii which loosely formed the basis of the prints, colours and accessories. I also focused on relaxed glamour, versatile silhouettes and a sci-fi feel that runs through out this collection.

What should we expect from the Alexi Freeman label in the future?
The future has not yet been written but we will be showcasing our SS1213 collection in London during Fashion Week this September. We’ve also got another collaboration in the pipeline with jeweller Tessa Blazey which will be unveiled at Craft Victoria in March 2013 as part of their Signature Style series which will also tour to a number of regional Victorian galleries in 2013.

Alexi’s top style tip for the spring/summer season.
Brights are the new black for Sping/Summer 2012/2013 so this is the season to pepper your neutrals with some dazzling shades of fluro. Orange being our highlight colour of choice but any pop of bright colour will do to get on the neon bandwagon!

Who is someone that you would like to collaborate with?
Well we’ve been lucky enough to collaborate with so many inspiring creative the last few years (Room11 ArchitectsTessa Blazey Preston Zly, The Australian Ballet, Gideon Obarzanek etc…) it’s more about buckling down and doing my own work at the moment. But if Sarah Burton (Alexander McQueen) or Riccardo Tisci (Givenchy) were to invite me to work on a project with them that would be certainly be an offer too good to refuse. 

Having completed 12 seasons, Alexi’s range is currently selling to select boutiques and private clients across Australia, New Zealand, USA and Europe.
For further information or to find your nearest stockist vist alexifreeman.com