We were excited to see the new season range by Melbourne based fashion designer Alexi Freeman. His background in printmaking and sculpture is clearly reflected in his beautiful work and we are looking forward to seeing more from the label in the future.

We were fortunate enough to distract Alexi from his busy schedule and ask him a few questions recently.

What was the inspiration behind the current season?
For Spring Summer 2012/2013 I drew inspiration from palm fronds in Hawaii which loosely formed the basis of the prints, colours and accessories. I also focused on relaxed glamour, versatile silhouettes and a sci-fi feel that runs through out this collection.

What should we expect from the Alexi Freeman label in the future?
The future has not yet been written but we will be showcasing our SS1213 collection in London during Fashion Week this September. We’ve also got another collaboration in the pipeline with jeweller Tessa Blazey which will be unveiled at Craft Victoria in March 2013 as part of their Signature Style series which will also tour to a number of regional Victorian galleries in 2013.

Alexi’s top style tip for the spring/summer season.
Brights are the new black for Sping/Summer 2012/2013 so this is the season to pepper your neutrals with some dazzling shades of fluro. Orange being our highlight colour of choice but any pop of bright colour will do to get on the neon bandwagon!

Who is someone that you would like to collaborate with?
Well we’ve been lucky enough to collaborate with so many inspiring creative the last few years (Room11 Architects, Tessa Blazey , Preston Zly, The Australian Ballet, Gideon Obarzanek etc…) it’s more about buckling down and doing my own work at the moment. But if Sarah Burton (Alexander McQueen) or Riccardo Tisci (Givenchy) were to invite me to work on a project with them that would be certainly be an offer too good to refuse. 

Having completed 12 seasons, Alexi’s range is currently selling to select boutiques and private clients across Australia, New Zealand, USA and Europe.
For further information or to find your nearest stockist vist alexifreeman.com

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The beautiful signature print by Melbourne fashion label Kuwaii takes its inspiration from a 1970’s aerial photograph found in a dusty old bookstore in country Victoria. Designer Kristy Barber was instantly drawn to the image for it’s hazy, dream like feel that was so prevalent in photography of that era, we love it.

Kuwaii's cult footwear collection also features again with the addition of an incredible raw leather platform sandal, as well as classic styles the Darby and Esperance in new pop colours.

Make sure you call into the Kuwall store and showroom, 37-39 Glenlyon Rd Brunswick.
For further information visit kuwaii.com.au

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Australian fashion label Alice McCall launched at the Australian Fashion Week back in 2004 receiving critical acclaim and continues to produce exquisit women’s fashion, selling to over 165 stores in 10 countries.

Renowned for its bohemian come streetwise styling we’re excited by their current season and the depth of the range.

The Alice McCall label can be found in many Melbourne stores but make sure you keep and eye out for their Melbourne boutique opening at 549 Chapel St, South Yarra in August. For more information visit www.alicemccall.com

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Melbourne has become known for its exceptional design talent including local fashion designer Anna Thomas. We’ve seen Anna's reputation grow dramatically in the recent years with the opening of two flagship stores in Melbourne.

Known for her expert tailoring and the quality of her work the label has continued to evolve since establishing itself back in 2003. A great example of sophisticated, modern fashion that will no doubt appeal to the luxury market with and eye for detail.

We recommend a visit to the Anna Thomas boutique stores on Collins St Melbourne or Malvern Rd Hawksburn. For further information visit www.annathomas.com.au

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