Something Beginning With is a creative powerhouse founded by visual artist Laelie Berzon and industrial designer Lisa Vincitorio. More than a supplier of high quality, distinctive furniture, SBW is a design studio where the inspiring ideas of Berzon and Vincitorio are brought to life.

Melbourne-based SBW was formed in 2011. It is renowned for creating bespoke furniture designs as well as tailoring its beautiful collection to suit individual client needs in commercial, hospitality and residential environments.

Berzon and Vincitorio are passionate about supporting local industry and all of their furniture designs are manufactured in Melbourne. This also provides the freedom for customers to adapt the colour, finish, size or specs from SBWs existing furniture range.

The SBW collection includes chairs, stools, sofas, rugs and a selection of tables. Some of the most celebrated designs include the sophisticated Ari sofa, the beautifully balanced Otto collection and the distinctive Laya series of nesting tables. SBW is another expression of the immeasurable creative talents of Laelie Berzon and Lisa Vincitorio. It is a source of beautiful furniture designs that are open to interpretation without any limitations – just as the brand’s name suggests.

For further information visit somethingbeginningwith.com.au

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Introducing Something Beginning With…

Melbourne-based Something Beginning With (SBW) infuse a unique dynamic to the Australian design landscape through their intelligent range of adaptable and customisable furniture.

SBW was formed in 2011 when industrial designer Lisa Vincitorio and visual artist Laelie Berzon combined forces with a vision to create a furniture range that merged high quality design, visual appeal and local manufacturing. 

SBW has a Melbourne-based manufacturing network and their products are cleverly coordinated to offer solutions to a wide range of interior situations. “Our eclectic mix of side, coffee, dining and bar tables; stools, chairs, easy chairs, ottomans, rugs and storage are designed to coordinate and work well together,” Vincitorio explains.

Offering a range of customizable pieces from their current collection and bespoke furniture to suit a client’s specific requirements, SBW creates adaptable new furniture that can meld into an existing space or allow the client to create an individual statement through customisation. 

SBW offers a collaborative service with a point of difference: “It’s SBW’s collective strengths and team approach to the conceptualisation and development of each new product which gives us a very clear direction and knowledge of what works for the market,” Vincitorio says.

Vincitorio and Berzon work closely to conceptualise each product. From there Vincitorio takes care of design development and engineering, while Berzon adeptly manages sales and marketing. Backed by a decade of business and design experience and 17 collections to date, SBW is making a mark as an established Australian furniture brand with a passion for innovation.

For more information please visit: somethingbeginningwith.com.au 

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